THE MARKET COURTS THE PRESTIGIOUS WINES

THE TURNOVER FROM AMARONE DELLA VALPOLICELLA INCREASES IN 2015 AND THE WINERIES BOTTLE THE RESERVE VINTAGE WINES

 

25 January 2016

Amarone’s image grows in the market and the wineries take a chance on the old vintages. This great red wine from Verona is showing a positive trend. At yearend 2015 it reached a turnover of 310 million euros (a 6% increase over the previous year); it is therefore still appealing to consumers, especially beyond Italy’s borders, where six out of ten bottles are headed.

“This statistic is a positive sign,” underscores Olga Bussinello, Director of the consortium. “It lines us up perfectly with the national scenario. According to a study carried out by Nomisma’s Wine Monitor on Italian National Institute of Statistics data, in 2015 Italy increased export by 6%, especially towards Amarone’s major markets: USA and Canada first and foremost, followed by Switzerland, Sweden and Germany for which sales have dropped slightly.”

In fact, in Italy Verona is the wine-producing city that exports the most, topping Cuneo,

Trento, Florence, Siena, Asti, Bolzano, Brescia and Ravenna (Source: Italian National Institute of Statistics).

The most positive statistic is in the area of bottled wine, which in 2015 was up 5% over 2014, showing a preference for the older vintages which account for 50% of what ends up on the shelves.

Says Christian Marchesini, Chairman of the consortium: “According to our statistical data on aging Amarone, the number of bottles on stock recorded in wineries’ monthly inventories is constantly dropping, especially for the vintages that have aged for at least four years. This is a significant, tangible sign that the appellation—correctly interpreting its role—is responding positively to market demands, so that the companies can work on the quality without anxiety.”

At the 13th year of Anteprima Amarone the statistics of the Vini Valpolicella Observatory on Amarone will be presented, compiled by Nomisma’s Wine Monitor. The themes will be: markets of reference, their growth trends and emerging countries to focus on. Each year a focus group will be dedicated to a panel of consumers from a target country. This year it’s Canada’s turn.

Olga Bussinello specifies, “Finding out what the market trends and figures are is important when you want to figure out what the demand is and in turn, improve the supply. It is precisely for this reason—to face the market’s challenges with awareness and farsightedness—that we chose to avail of Nomisma’s Wine Monitor, creating a permanent observatory on the wines of Valpolicella to guarantee ongoing monitoring of the appellation’s trend, thus offering an additional service to our members.”

So save the date at Anteprima Amarone 2012, organized by the Consorzio di Tutela Vini Valpolicella with the participation of 74 companies which will present the 2012 vintage and a selection of vintages from the past.

In association with the Veneto Region, Banca Popolare di Verona and the Verona Chamber of Commerce, the event will take place at Palazzo della Gran Guardia on Saturday the 30th and Sunday the 31st of January, 2016.

It is open to the public from 4:00 p.m. to 7 p.m. on Saturday and from 10 a.m. to 6:00 p.m. on Sunday.

Tickets may be purchased in advance at www.anteprimaamarone.it (ticket price 30 euros).

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Federica Schir 

+39 389 9425510

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