Anteprima Amarone 2010: On Saturday 25th & Sunday 26th January 2014 in the Palazzo della Gran Guardia in Verona, the first vintage of Amarone della Valpolicella DOCG will be presented along with the new logo of the Consorzio Tutela Vini Valpolicella.
The 2010 vintage is the first to be released under the DOCG status and can be sold after an obligatory 3 years of maturation. Following tradition, participating wineries will present their new releases to the public at the Anteprima Amarone event to be held on 25th and 26th January 2014 in the Palazzo della Gran Guardia in Verona's city centre.
This year's event, which celebrates a wine that is internationally recognized as one of the world’ best, is as unmissable as ever.
The opening press conference on Saturday 25th January will see the President of the Consorzio Tutela Vini Valpolicella, Christian Marchesini, will outline the journey lead to the awarding of the Designation of Controlled and Guaranteed origin (DOCG) status, a milestone that forged an unbreakable bond between the wine and the area of production. Director, Olga Bussinello will then take the stage, officially unveiling the new logo of the Consorzio Valpolicella, one of the most important moments of the weekend’s programme. The restyled logo expresses a modern approach that values the heritage of the Consorzio and represents an element of identification and common identity for the wineries. The new logo will be the central element of the decoration and the materials produced for the event. The scenography of the Gran Guardia will be based on the style and lines of the new logo and will show the relationship between Amarone and the Valpolicella by expressing the uniqueness of the area. The scenes of the patchwork landscape used to decorate the venue are blank and white with shades of grey and vibrant red highlights. Visitors will be able to follow a journey through the past and the present of Amarone from the techniques of production and appassimento (where the grapes are dried before being pressed, the central element to the uniqueness of Amarone) to the meticulous attention to detail and love for their skill that the wine producers pay to each step in the production process from the vineyard to the barrel to ensure that the quality of their wines is always the highest possible.
The morning will continue with a presentation on the potential of Amarone as part of the Made in Italy food sector on world markets. Professor Andrea Marchini of the Department of Economic, Forecasting and Food Sciences of the University of Perugia will illustrate a series of data regarding “Innovation and promotion of high quality wines: strategies for a market in 2020”. The morning will conclude with one of the most awaited presentations, that of the 2010 vintage conducted by Vice President of the Consorzio, Daniele Accordini with Q & A for press moderated by Sebastiano Barisoni, Vice director of Radio 24.
Journalists will be invited to discover the individual interpretations and characteristics of the five valleys of the appellation in a tasting of the Amarone 2010 DOCG reserved for press. Wine lovers will be welcomed to the tasting on Saturday 25th January from 4pm to 7pm and Sunday 26th January from 10am to 6pm. Each producer will present the 2010 vintage of their Amarone along with other outstanding wines from their range.
A buffet of high quality local Veronese products will also be available.
This year the public will also have an important role with fans of the Veneto’s flagship wine being called upon to express their opinion in the Wine Lover Competition. At the entrance to the event, visitors will receive a card to be filled in before leaving on which they will be asked to list their top three wines from the tasting. Three cards, chosen at random at the end of the event, will win a private wine tasting at one of their selected wineries.