AMARONE 2010, AN EXCELLENT VINTAGE

Amarone 2010: an excellent vintage where climate accentuated differences between the valleys. Official presentation at the Anteprima Amarone in the Palazzo Gran Guardia, Verona on 25th & 26th January 2014


Even at this stage, 2010 has been declared as an excellent vintage. Now time will be allowed to complete the work. This is the verdict on the 2010 vintage of Amarone della Valpolicella DOCG that will be officially presented on 25th & 26th January at the Gran Guardia in Verona during the Anteprima Amarone event.

Following the results of an initial tasting carried out by a group of enologists and industry experts, Daniele Accordini, vice president of the Consorzio Tutela Vini Valpolicella, as is tradition, sums up the vintage. “Above all”, he explains, “it’s essential to highlight that the weather conditions in 2010 were far from easy compared to recent years. The vintage suffered rather cold weather leading to a notable amount of variations (in the characteristics of the wines). The only constant was the great effort our producers invested to ensure that the quality of the grapes was high to maintain the reputation and fame of Amarone. Entering into the details,” he continued, “we noticed that the valleys with flatter vineyards suffered whilst the valleys with slightly higher elevations gave better results, especially Marano. In a nutshell, simplicity of expression for San Pietro in Cariano and Sant’Ambrogio, consistency in the extracts for Negrar, complex harmony for Fumane, depth of fruit for Marano, vibrant finesse for the Valpantena and powerful dynamicity for Illasi, Cazzano and Mezzane. These are simple definitions that are used to describe a wine with many nuances and expressions, all of which become amplified in unusual vintages such as this one. Looking at the organoleptic characteristics,” added the vice president, we found Amarones with great aging potential, with higher than average acidity and lower residual sugar levels - a very positive attribute - which makes these wines very enjoyable to drink. In previous vintages, increasing sugar levels had resulted in simpler and more homogenous wines that were more easily accepted by consumers but with less pronounced personality. Regarding the sensory analysis, the most interesting aspect is that all the wines have more elegance than power, even taking into account the marked differences in terms of location, style, duration of appasimento and proportion of the grape varieties used”.

Alberto Ugolini, sensory expert, is also of a similar opinion, “2010 is a vintage that, despite the difficulties encountered in the harvest, produced wines with freshness, aromas, mature fruit and a particular pleasantness which is the distinctive attribute of Amarone. Probably less opulent compared to previous years such as 2007 and 2009, this vintage is in line with the taste of an international market where Amarone, known for its uniqueness, is appreciated for its combination of roundness and ease of drinking”.

With regards consumer perception of Amarone on the home market, the results of the survey carried out by Vinarius (the association of Italian wine shop owners) on their customers to investigate their interest in wine and the area in which it is produced, were particularly interesting.

Above all, it emerged that for 80% of those interviewed, the importance they place on wine is “high” and for another 10% is “significant”. When asked, “where do you drink wine?” 54% replied “at home”, 23% “at the restaurant” and another 23% said “at the wine bar”. Furthermore, wine is bought for personal use (35%), for dinners or parties (35%) or as a present (30%).

Looking specifically at Amarone, it seems it is recognised for the area of production (40%) and the harmony of the wine (30%). To the question on the knowledge of the area of production, 100% replied correctly whilst 80% declared to have visited the Valpolicella. Also, those who hadn’t yet visited the area showed an interest in experiencing it first-hand. When asked to give a comment on Amarone, the key words given were “tradition” and “requested by the consumer within that bracket of product”, perhaps also in virtue of the value for money that 90% of those interviewed associated with Amarone.

Anteprima Amarone 2010

25th & 26th January 2014, Palazzo della Gran Guardia - Verona.

Public access with ticket. To reserve yours contact This email address is being protected from spambots. You need JavaScript enabled to view it.
Full programme of the event can be found on http://www.consorziovalpolicella.it/en/222-anteprima-amarone-en