CONSORZIO TUTELA VINI VALPOLICELLA EMBARKS ON BUSINESS MISSION TO CANADA

From 31st May to 7th June, member wineries will host a series of events on the market responsible for the majority of exports outside the EU.

San Pietro In Cariano, 23rd May 2014

The Consorzio Tutela Vini Valpolicella will embark on a 3-leg business mission to Canada from 31st May to 7th June in collaboration with the Consorzio Tutela del vino Conegliano Valdobbiadene Prosecco. The first leg will include a workshop open to buyers and selected wine consumers to be held on 2nd June in Winnipeg Manitoba. The Purchasing Manager of the Manitoba monopoly who was hosted by the Consorzio for a visit of the area in March, will present the appellations. The following day, the tour will move to Calgary, Alberta, for an appointment with the top decision makers of one of the main Canadian hotel chains. The final leg of the tour will be held on 5th June in Vancouver, British Columbia, where the presenter will be the Director of the state monopoly.
The "Essence of the Veneto in a wine glass" project supported by the Italian Ministry of Agriculture, Food and Forestry Policies aimed at promoting wines from the Veneto around the world, will involve bringing trade representatives to visit the region. The project involves close collaboration between the two consortiums that represent Italy’s most prestigious red wine and most loved sparkling wine on international markets. The events on the Canadian market will be promoted using a shared image that is elegant and concise. Sixteen wineries from the Consorzio Valpolicella will participate in the tour across Canada alongside 10 member wineries of the Consorzio Conegliano Valdobbiadene Prosecco.

Extra-EU Export figures indicate the importance of the Canadian market for Valpolicella wines with Canada absorbing 43% of the total exports of Amarone. For Valpolicella Classico, the US buys 38% of total exports to non-EU countries whilst Canada accounts for 33%. Also Valpolicella Ripasso is the most loved wine in the country known for its vast forests accounting for 65% of exports to North America.