VALPOLICELLA'S GOLDEN VINEYARDS: WORTH 4M EURO ANTEPRIMA AMARONE SHOWCASING THE ITALIAN VINEYARDS THAT SELL THE MOST IN THE WORLD

(Verona, 22nd January 2015). From grapes to a safe-haven asset, from vines to a protection from economic downturns: the Valpolicella with its Amarone of which the 2011 vintage will be presented in Verona on 31st January and 1st February is the most valuable vineyard in Italy. The 7435 hectares of vineyards, according to a study carried out in 2014 by Assoenologi, are together worth around 4m Euros, a number that remains unparalleled by any other appellation of Italian red wine. The 4m Euro value, which has increased by 200m euro over the past 5 years, is the total of the average value per hectare of 530,000 – 550,000 euro attributed by Assoenologi. This is higher than other prestigious Italian red wines such as Montalcino, Chianti, Barbaresco and Barolo (excluding the sub-zone of Cannubi). Another top mark for the Valpolicella is the value of the production of wine : 550m Euro in 2013 (of which 325m from Amarone alone), across Amarone, Valpolicella, Ripasso and Recioto. The land of Amarone, with the 2011 vintaage soon to be presented to international press, produces approximately 60m bottles with 80% being exported and a very high proportion, (96.75% according to ISMEA) of wine that is bottled and certified.

Christian Marchesini, president of the Consorzio Tutela Vini Valpolicella said, “we should add an extra value to the total potential value of our vineyards, which is already high: an intangible value given by the brand of quality that our wine producers have built themselves with Amarone in primis. This is the asset that we are working on to develop the image of our area across the world”. At the 12th edition of the Anteprima Amarone event organized by the Consorzio di Tutela Vini Valpolicella with the support of the Chamber of Commerce of Verona, the 2011 vintage – which shows every sign of being a great vintage – will be showcased by 64 wineries. The event's opening presentations will concentrate on the international dynamic of the king of red wines of the Valpolicella. Tens of journalists and winelovers from across the world are expected to attend the event and, for the occasion, the city centre will pay tribute to Amarone with special dishes available in restaurants and bottles of the participating wineries in the main shops.

The Anteprima Amarone 2011 event will be open to the public at the Palazzo della Grand Guardia in Verona on Saturday 31st January from 4pm to 7pm and on Sunday 1st February from 10am to 6pm (tickets, 30 euro).